Storytelling to Demonstrate the Real You in B-school Essays
As you sit down to draft your first essay, you might want to think about telling the story of you. That’s the most effective way to stand out from the rest of the pack and show just how interesting you are.
Whether you are writing essays, crafting presentations, or getting ready for an interview. Why do stories work? Because they demonstrate behaviors, and show in a few words a whole lot about a person’s character. Michael Lewis, author of Liar’s Poker and Moneyball, and possibly the best business writer on the planet, has been called “a genius at showing how small anecdotes revealed larger truths.”
In business school applications and interviews, telling stories brings those bullet points on your resume to life. But as an applicant, you not only have word limits, but you don’t have a lot of time to get and keep a reader’s attention.
A Story Without a Challenge is Not a Story
I have some good news! All you have to do is follow a few storytelling rules. The most important is that you’ve got to include some kind of challenge.
Most stories in the world are based on myths, and the hero who goes out to slay the monster is one of the oldest. Screenwriters love this tale; many of your favorite TV shows, movies, and video games are based on this theme, which was articulated by Joseph Campbell, a comparative mythologist. In his many writings, he talked about the archetypical hero, an everyman who is challenged and changed by his adventure. Just look at Luke Skywalker, or Katniss Everdeen. But if you look deeper at the model, you can notice the way challenges force heroes to grow and change; you can even find it in characters ranging from Piper Chapman in Orange is the New Black to Tyrion Lannister in Game of Thrones.
Set It Up and Explain the HOW
Even the littlest success (or failure) in your career history can turn into a story. Here’s how it works:
Step 1: Take a bullet point from your resume, for example
Revamped a sales memorandum within three days for major client on sale of its stake in a European software firm; attracted 28 bidders.”
A. Identify challenge: Overhaul an important document for a very important client in a short period of time.
B. Demonstrate tangible results : Made company attractive to bidders, client happy, your boss happy.
Step 2: Explore HOW you arrived at results. This is where it gets interesting:
A. Took the time to figure out a plan (skills: ability to strategize, think through a problem)
B. Pulled in a SWAT team to help – for example, other analysts to run numbers or set up charts and visuals. You may have cajoled, offered pizza, or traded tasks. (skills: teamwork, influence, follow-through)
C. Was able to understand what senior partners needed in the sales memo (skills: managing up, anticipating requirements)
In line with most challenges, you probably had a twist which made the story even more interesting. For example, in the middle of the process the stock market crashed/a tsunami hit/a subcontractor blew up. You and your team stayed focused and arrived at the result needed.
Meanwhile, as you go through the exercise, remember to keep yourself likeable – keep in mind that your reader is looking for self-awareness, where you acknowledge your own doubts and foibles. Keep it real, keep it humble, and you will absolutely win the hearts and minds of your readers.