Stories work. In MBA admissions, investor pitches, in business school classrooms, and on TED. If you want to stand out in front of a bored admissions reader, you need to engage her. You probably already know this, because storytelling as a meme has been in…
The business school essays can be intimidating. The questions, ranging from open ended –Stanford’s “What is most important to you, and why?” to specific “What are your short and long term goals?” These essays are hard because admissions officers are looking for the story behind your…