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December 22, 2011

Admissions in the Age of Video

It's official.  Your camera-ready self is the ticket to getting into business school.  At least at the Chicago Booth School of Business. In the competitive world of MBA admissions Chicago Booth had a brilliant idea, and they are rolling it out for their wait-listed candidates.   They are asking those prospective waitlisted students to put together 90-second infomercial about themselves.

Says Carrie Lydon, Associate Director of Admissions at Chicago Booth. “Often candidates would like to introduce themselves via a face-to-face conversation, and a video provides the opportunity to create a personal connection …In terms of the content--it is entirely up to you."

What a great way to see just how articulate a student will be in the classroom (cold calls, anyone?) How well-thought-out is their argument asking the committee to “pick ME!”? How sincere, how grounded, and most of all, how believable is the candidate?

But students should be aware that it’s not just an advertisement for themselves. It’s new information. Here are five tips for selling yourself on video:

  1. Have something to say: Use the 90 seconds to actually make a case for yourself, It’s not about how much you want it;  it’s about how and why you are a great fit for the school.
  2. Be organized: Identify the two-to three specific things you want to convey in your message and clearly articulate them.
  3. Talk to the admissions committee directly: the people watching the video want you to connect with them.
  4. Rehearse:  It’s a performance, and you’ve got to be prepared.
  5. Be confident, but not arrogantSounds easy but so hard.  Take a tip from the UC Berkeley Haas School of Business value of “confidence without attitude.

And here’s the great news, Master Admissions can help you put your video together.  We can help you put together a grounded, sincere video of YOU being YOU. We can help you be effective. We advise on the important non-verbal communication, tone of voice, and your ability to speak from your best self.  As Ralph Waldo Emerson said, “What you are speaks so loudly that I cannot hear what you say.”

Want more information? Contact me at Betsy@masteradmissions.com and we’ll make it happen!

April 7, 2011

Advice from a Recently-Admitted Wharton MBA

A student I worked with, let's call her Jennifer, was recently admitted to Wharton (really) and waitlisted at her first-choice school, let's call it Kellogg. While waiting, she agreed to offer advice from the trenches, of one who succeeded in the process. She discusses four issues: staying committed to the goal, receiving feedback, waiting (lists), and financial matters. This is very useful stuff!

STAYING COMMITTED
I am so glad that I reapplied. I was rejected from the four top business school programs I applied to three years ago (all without an interview). While it stung to get so little traction in the business school process, I did not take it as a sign that I wasn't "meant" for business school. Instead I tried to understand the weaknesses in my application and knew that I would try again and do it better. I have learned so much in the application process and am very happy I have even more experience that I can bring to business school when I attend.

RECEIVING FEEDBACK
Get feedback! Make sure the people you are asking have something valuable to add to the process and take the time to listen -- better to find two people who will give you great feedback than send your materials to 10 people and listen to no one.

Also, be strategic in your decisions about who you want to use for help in the application process, and seek out those people early on. Make sure you really WANT someone's feedback before asking for it; I have been on both sides of the equation. Recently, a friend asked for feedback on his essays. I spent a lot of time on his essays and when I returned them it seemed that he hardly looked at my suggestions. He was giving me the essays because he thought that was what you were supposed to do, but had little interest in following up on the suggestions or incorporating feedback.

WAITING FOR DECISIONS AND THE WAITLIST
In terms of my advice for people who have been waitlisted or general feedback for students after they have applied: the most valuable thing I've done in my application process is turn every moment I have been frustrated into an opportunity to do something. When I found myself going crazy waiting for one program to get back to me while another waited on my decision, I brainstormed a list of all the things I had accomplished since I applied and wrote a letter to the school where I was waitlisted explaining those accomplishments. I created a campaign fueled by waiting and (sometimes) panic and created something productive. I am so glad I did this, because the time you spend sitting anxiously waiting and checking MBA chat forums is, in the end, not useful (though I did that too).

FINANCIAL ISSUES
Given the calculus course I am taking and other requirements, I have completely neglected to begin financial planning and thinking about the costs and consequences of my decision. I wish I had done this in a systematic way earlier, not only so that I would be better prepared and informed about my choices and responsibilities, but also because finances are an important part of my final decision (for instance, I am trying to make a decision about two programs that cost vastly different amounts of money). Now I am finding myself overwhelmed at the process of tackling everything right now. If I had to do it again, I would start planning and filling out financial aid information earlier and getting the advice of students, faculty, family and others about their tips on going through the process.

March 26, 2011

A Treasury of MBA WaitList Strategies and Resources

Quite a few of you are trying now to figure out what to do while hanging out on the waitlist for your top-choice MBA program. It’s a tough position, and I prefer the Wharton model, which doesn’t allow you to add anything. It is so much easier to let the universe do its business. But for those who have to act, I’ve got a few resources for you.  Some are from admissions officers themselves, such as in this YouTube video put together by Vault.com not too long ago.

Another link that I like very much is a podcast from a student who lobbied his way off the waiting list into MIT Sloan. It’s a fun story, and you get really excited for the student, Galen Li, and his enthusiasm.

You can also get some ideas from schools who have been willing to do online chats about waitlist strategies, including UC Berkeley’s Haas School of Business or Michigan’s Ross School of Business, and Cornell’s Johnson School.

Accepted.com does a very good job of managing chat transcripts for a variety of schools. I encourage you to look at Linda Abraham’s recommendations for your actions while on the waitlist, advice which is straightforward and to the point. I know Linda from our work on the Association of International Graduate Admissions (AIGAC.org) board, and she really knows what she is talking about.  I love her #1 recommendation – FOLLOW INSTRUCTIONS.  If the school doesn’t want to hear from you, don’t violate it, and if they do, be judicious.  Stay focused – and don’t overwhelm them with lots of data points. Keep it crisp.

My favorite piece of advice comes from the great Jeremy Wilson, who is a student member of the Northwestern Kellogg JD/MBA admissions committee. His article, "Playing the Waiting List Game," is both thoughtful and action-oriented. Please do remember, however, that his experience is from Kellogg only. But it’s really very cool.

Generally, the waitlisted applicants are considered solid candidates, even star candidates. Now is the time to showcase more subtle aspects of your profile. Be ready to articulate your story again, but this time better. Give them a few golden nuggets you may have forgotten to dig out from your past and put in your essays. Also, distinguish how you stand out from the other number-crunching bankers, consultants, or whatever professional you are and how you can add perspective to the classroom.

And be more introspective the next few weeks, so that you’re better prepared to talk about your leadership or entrepreneurial goals. Instead of using industry buzz words, overused resume verbs, and clichéd MBA language, think more deeply about your leadership style and talk more about stuff that motivates you, what you did, how you felt, and what you learned. And if you’re really up to it, try really spilling your guts a bit more and really putting the details out there—always remembering to stay professional of course—because this might just be your last chance.

January 12, 2010

MBA Deadlines for Round 2 Mostly Behind Us

It has been a crazy few weeks -- application deadlines for the most popular application date "Round 2" have come and gone with one significant exception: Harvard Business School.

Indeed, the flagship MBA program has offered potential candidates an extra two weeks beyond Stanford GSB, Wharton and Columbia. Kellogg's deadline is January 14, and NYU Stern, which used to be later in the month, moved its deadline up to January 15.

Dee Leopold, Harvard Business School's director of admissions, put a note up on the admissions blog about HBS's deadline. She offers some handy tips on essay word limits (don't go way over, but don't stress over a few extra words), recommender word limits (roughly one page of text, but HBS won't cut it off if it goes over), and she tells us that it doesn't matter whether you submit today or a few minutes before the deadline -- all applications are considered equally.

Note that this is not true for all schools -- Chicago comes to mind as an exception to this rule; Rose Martinelli has indicated that sending earlier in the round is helpful to her team. And then there are the schools like Columbia, which offer a rolling admissions schedule.

Having said all that, if your application was not ready by Round 2, it's not the end of the world. I know of a woman who applied to Stanford, and only Stanford in Round 3, and got in. And I can guarantee you that her resume did not read like a joint winner of the Nobel Peace and Physics prizes.

Here's the link to the HBS admissions FAQ.

Harvard Business School Director of Admissions Blog

Remember, proof, proof and reproof where you can. And once you hit send, make sure you go out and celebrate!

Best of luck to all of you. If you have any questions, feel free to email me. The more 85 Broads we get into business school, the better.

October 3, 2009

Application Tactics for the MBA

So much going on - coaching first-year students at Stanford Graduate School of Business on their Critical Analytic Thinking papers, advising applicants for Round 1 & 2, planning an essay-writing workshop for the Harvard Alumni Club. It's exhilarating.

So instead I will turn to my favorite admissions blogger, Rose Martinelli, Director of Admissions at the University of Chicago Booth School of Business. She reports that it does pay to apply ahead of the deadline at Chicago Booth. That does not mean that it is true in the case of all schools; HBS reps have mentioned that they do not look at anything in advance of the final deadline.

If you are curious about how your top-choice school reviews the applications, there's no harm in asking. Just email the admissions office, or send a question in advance of one of their many chats, and you'll likely get a response.

Here's Rose:

I'd like to address why you might want to consider applying prior to any of our Round deadlines. Since my team will begin evaluating applications at least one week prior to each application deadline, those applications that are submitted (and are considered complete with all required application parts) will be queued up to enter the evaluation process ahead of those submitted on the deadline. This means that you will hear back from the admissions committee regarding the interview process well ahead of those who wait to apply on the deadline, giving you ample time to plan whether you wish to visit campus for the interview or schedule an interview locally with an alumnus/a.

While the deadline for Round 1 is October 14, the deadline refers only to the last date that we will accept applications. So for all of you A-types that are accustomed to getting your work done well in advance of its due-date, I hope this provides you with an incentive to click submit when you've finished rather than wait until the deadline. Happy application writing! Rose

Rose Report

Meanwhile, take a look at some of HBS Admissions Director Dee Leopold's answers to recent questions. (Bearing in mind that the October 1 Round 1 deadline has passed.)

HBS Admissions Blog

Feel free to email me if you have any questions of your own about b-school applications. --Betsy

August 23, 2009

MBA Recruiting Events

Please note that this list is not exhaustive. Please note also that HBS has already come and gone.

SCHOOL DATE TIME REGISTRATION & MORE INFO

Columbia 9/8 6:30 - 8:30 California Rm, Westin St. Francis, SF
Stanford GSB 9/14 6 - 8 pm Gap HQ, 2 Folsom Street, SF
Dartmouth Tuck 9/17 7 - 9 pm The Stanford Court Hotel, SF
Northwestern Kellogg 9/17 6.30 pm PGE HQ, 245 Market St., SF
Chicago Booth 9/24 7 - 9 pm PGE HQ, 245 Market St., SF
Yale 9/24 6 - 8 pm Grand Hyatt Union Square, SF
Wharton 9/28 6:30 - 8:30 Wharton SF, 101 Howard St., SF
Wharton Palo Alto 9/24
Michigan Ross 9/29 7 - 9 pm Club Quarters, San Francisco
MIT Sloan 10/7 7 - 9 pm SF Marriott, 55 4th St., SF
MIT Sloan Palo Alto 10/8
NYU Stern 10/26 7 - 9 pm TBA check NYU site
UVA Darden 11/11 TBA TBA check Darden site.
Haas Full Time 11/19 7 - 9 pm Wells Fargo HQ, 420 Montgomery St., SF
Haas Evening & WE 9/10 6 - 7:30 pm Palace Hotel, 2 New Montgomery, SF

© 2008-2012 Betsy Massar, Master Admisisons, Berkeley, CA. All Rights Reserved.