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Betty Massar

Betsy Massar

After graduating from Harvard Business School, Betsy worked on Wall Street for Goldman Sachs and then Bankers Trust (now Deutsche Bank). She later lived and worked in Taiwan, Hong Kong, Singapore and Vietnam for a decade, alternately as a securities salesperson and as a financial journalist and project consultant for Euromoney Institutional Investor.

After a lifetime abroad, once back in the U.S., she combined sales, marketing and writing/editing experience into positions in marketing and communications for both Barclays Global Investors (now BlackRock) and for Franklin Templeton Investments. She has been helping candidates in their applications to business school since she was in her second year at Harvard, and formed Master Admissions in 2008.

Betsy has coached and edited writers with a wide range of talents, from those with only a rough facility with English to veteran newspaper journalists. She also has been published in a wide range of journals, including the International Herald Tribune, Institutional Investor, AsiaMoney, Global Investor, Fast Company, among others.  Betsy is also a communications and resume coach at Stanford Graduate School of Business. She has studied French, Spanish, Portuguese, Chinese and Vietnamese. Betsy is a graduate of Vassar College and is a lifetime member of the Hong Kong Foreign Correspondents Club, and was chosen as a notable HBS alumna in honor of the “50 Years of Women at HBS” initiative. She is a mentor for the Forte Foundation and on the board of the Harvard Club of San Francisco.

Frances Hochschild

Frances Hochschild

Frances Hochschild is a graduate of the Stanford Graduate School of Business with a background in both management consulting and finance.  After working in strategic planning, as a management consultant, and as an investment banker, she switched to the administrative side focusing on firm management, recruiting, and human resources at Bain, Robertson Stephens, and more recently for private equity, investment advisory, and start-up companies. Frances began her career as an M&A analyst at Lehman Brothers.  Based in the U.S., she has recruited employees globally and worked for Bain in Russia and South Africa. She was also a manager of  strategic planning for Gap Inc. and has served as a human capital and strategy consultant for wide range of global companies.

Frances is an experienced resume coach, and is one of the Stanford GSB’s highest-rated mock-interview coaches. She received her undergraduate degree with a concentration in Economics at Harvard College, where she received the Manager of the Year award for her work with the varsity football team.


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Our Philosophy


Getting accepted by a business school you’ve always dreamed of does not require you graduate as valedictorian of your university class. You don’t have to earn perfect scores on your GMAT, nor must you start your own million-dollar business and win the Nobel peace prize.

Rather, I believe that every candidate to business school owns an exceptional story, and that story is the key to your application.

The philosophy is based on my own experience and that of the many students whom I have helped. Indeed, my profile three years before applying to business school did not appear to have “top business school” written all over it. I hadn’t taken math since the eighth grade. My grade point average had been no higher than 3.0, if that. Furthermore, my SAT scores had been in the low 500s. I had not worked in banking/consulting/engineering, but worked on Capitol Hill and later as a legislative assistant to a lobby group.

Fast forward two and a half years later and I was on my way to Harvard Business School after turning down places at Stanford (with financial aid), Wharton, Chicago Business School, and University of Virginia’s Darden School. It’s all about finding the extraordinary in who you really are.

I believe that even unexpected contenders can succeed in gaining admission to the MBA program of their choice. It’s like a political campaign — with enough planning, focus, and smart tactics, you can set yourself up to be a competitive candidate at any school you choose.

You’d be surprised at the range of possibilities.
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